Why buy frozen fish?

Freezing Fish and seafood as close to the time of catching, retains quality and seals in freshness.

• Freezing fish and seafood provides premium quality all year round.
• As with other frozen foods, buying frozen fish allows you to use as much or as little as you want and reduces waste.
• Purchasing frozen fish and seafood can be up to 25% cheaper than fresh - providing great value for money!
• Thanks to freezing technology you can enjoy all types of fish and seafood regardless of the season and at affordable prices throughout the year.
• Frozen fish and seafood offers improved nutritional benefits to everyone in your family.
• Using frozen fish and seafood offers complete meal flexibility.
• Frozen fish and seafood offers consistently high quality, year round price stability, and a hugely extended shelf life.
• Fish and seafood sourced in its most sustainable and natural environment and then frozen in the shortest possible time ensures maximum freshness and ultimately the highest quality.
• Helping the environment - buying frozen fish and seafood reduces carbon footprint because fresh exotic fish has to be flown into markets daily from all around the world.
• Fish and seafood is recommended as part of a nutritionally balanced diet, and freezing allows year-round availability, making it easier to include as part of a healthy diet.
• Freezing stops all microbiological activity; including pathogens which cause food poisoning, and spoilage - keeping everyone in the family healthy and in tip top shape!

SOURCE 'THE NEW ICEAGE.COM' 14TH MAY 2009